About

Thank you for visiting The DADvocate Project. We are excited about the monumental task we have undertaken. Our Goal and Our Mission is to help redefine the image of “Dad” as portrayed in modern media. In order to do this we have undertaken the largest private survey of dads ever conducted. The survey is intended to gather data about where dads spend their time and understand how they are committed to their families.

Dads have evolved and they are much more influential and involved than they have been in previous generations. We help with the typical household chores, and we are involved in feeding, bathing and changing our children much more so then previous generations have been. As a dad of three I’m excited to be part of this change in evolution of the dad and I’m moved by how many men, real good men there are out there who care about family, and don’t just sit on the couch, drink beer and watch television. Not that we don’t enjoy our down time but that is only a small aspect of who we are. Come in and check us out. Look at the data and get to know who today’s dads are. Come and understand and respect the Men of today we just might be your customers, husbands, business partners, fathers and influencers of tomorrow’s youth.

You can learn more about The DADvocate Project here.
You can learn more about Kevin Metzger here.